Sanoma Magazines Ukraine (SMU) launches Harper's BAZAAR, the international fashion magazine, on 15 December 2008. Harper's BAZAAR is the first upmarket fashion magazine in Ukraine.

Elegant, sophisticated and provocative, Harper's BAZAAR focuses on luxury and covers what's new and what's next in the world of fashion and beauty. The readers of Harper's BAZAAR are high-society women who live in a big city. They are socially active and strive to be unique.

Harper's BAZAAR will be published every month with an initial print run of 25,000 copies. The magazine will have 220 pages and has a cover price of 3 Euros. Editor-in-Chief Natalia Guzenko has a broad experience in publishing, launching and developing glossy magazines.

The magazine launch is supported by a marketing campaign which includes advertisement in some SMU magazines and an exquisite party for advertisers in a very Harper's BAZAAR style. Fashion-designers and artists, top-managers of upmarket companies and representatives of show-business are among the guests of the party. Minimalistic style of ArtCafe together with interactive exhibition of best Harper's BAZAAR photography will let the guests into the atmosphere of fashion and art.

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