ELLE is the biggest fashion magazine in the world, in which fashion does not just stand for clothes, but also for beauty, going out and people. Which people, places and music are "in"? The editors are focused on this 24/7 and are models for the target group: highly educated women (and okay, 1 man) who live and work in the city, travel a lot, go out and are crazy about fashion. In brief, ELLE reflects the spirit of the times plus the experiences of its readers - or those they would like to look like - and is always in the know. ELLE is INSPIRATION, ASPIRATION, NEVER ORDINARY, EVERYDAY OR COMMON.
ELLE is intelligent and takes fashion seriously. After all, fashion is more than just some labels: an art form, vision of the future or social criticism. What's more, ELLE is practical and provides clear, wearable translations of trends & catwalks. But never slavish copying. ELLE mixes High End with High Street. Because not everyone wants to or can drape themselves in designer clothes from top to toe. Fashion must not dictate. Ultimately, a personal style, character and personality represent the highest achievable wealth. Of course with a dose of humour. ELLE excels in putting things in perspective and entertaining: witty columns and articles about fashion and beauty.'