Cake is the ultimate intersection of fashion, horology and luxury. It gives instant access to the latest in the luxury market, from fashion and timepieces, to art and design. Cake believes in challenging convention and celebrating creativity with style and substance. It is a manifestation of an aspiration and a reflection of the zeitgeist. After all, like the deliciously tempting dessert it is named after, Cake really is about having your cake and eating it too.