Café Magazine is a monthly Swedish men's magazine focused on fashion, style, and culture, including articles on food, movies, fitness, sex, music, travel, sports, technology, and books. The magazine is comparable to U.S. publications such as Esquire and GQ.
Café debuted in May 1990, aimed toward the new generation of metrosexual men. Initially, the magazine was published by now-defunct Rosenudde Publishing. In December 1991, the magazine was bough out by Hachette Sweden Ltd., a subsidiary of Hachetter Filipacchi Media.
Today, Café is the highest-selling men's magazine in Sweden with 180,000 readers monthly, 78% of which are men.
The first issue of Cafe featured professional soccer player Glenn Hysén. Subsequent covers featured mostly male actors and sports figures such as Sean Connery and Mike Tyson. By the mid-nineties, the covers predominately featured women, mostly famous Swedish models.
Victoria Silvstedt has appeared on the magazines cover a total of 10 times and counting. Other notable celebrities who have frequently been featured on the cover are Izabella Scorupco, Anine Bing, Pernilla Wahlgren, Carolina Gynning, Marie Serneholt, and Emma Johnsson.