BON is the intelligent fashion magazine. Each issue focuses on the relationship between fashion, art and technology. In BON Magazine the avant-garde future of fashion and culture is revealed. Previous issues have featured interviews with the most influential names in fashion, exclusive meetings with the celebrities of today and tomorrow, and collaborations with renowned fashion photographers and artists.

BON is produced by a selection of the world’s best writers, editors and photographers. Based in Stockholm and London, BON Magazine comes in two editions: BON and BON International, distributed in 28 countries around the globe. Main markets are the world’s fashion and arts capitals: New York, Milan, Paris, London and Berlin.


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A central authority for the fashion and luxury industry. Since 1998.