Yeojin Bae is a Korean-born Australian women's wear fashion designer.
At age 15, she was the youngest student attending the Melbourne Whitehouse Institute of Design. After graduation in 1992, Yeojin went to work for leading Australian designer Jodie Boffa. Following several years of experience, Yeojin went to New York to further her design experience through internships with Marc Jacobs, Anna Sui and Robert Danes.
Back in Australia in 1996, Yeojin took up work with Marcs followed by Charlie Brown. As a senior designer at Charlie Brown, Yeojin broadened her design skills over five brands including Charlie Brown, Princess Charlotte and Lili.
In 2002 Yeojin was approached by Daniel Besen to head up SABA women’s wear based in Melbourne, and bring her own personal style to the brand. Over six collections she flourished, delivering dramatic growth across all aspects of the business.
In 2006 Yeojin Bae launched her self-titled label. The debut collection “Sweet Seduction” instantly garnered orders from prestigious international stores.
In March 2008 Yeojin opened her first retail venture, a loft salon style Showroom in Prahran, Melbourne in which she can showcase her full collection in more intimate and personal surroundings.
In March 2007, Yeojin was awarded the Tiffany & Co Young Designer of the Year Award in Australia. This was followed by Marie Claire awarding Yeojin the “One to Watch Award” in 2009. The UK Sunday Times selected Yeojin Bae as the only Australian among an international list of boutique brands to watch. Yeojin has been featured in UK Vogue, UK Harpers Bazaar, US Elle, Harpers Bazaar Dubai, Australian Vogue and Russh.
Her passion for vintage prints, and intricate trims have signalled a point of difference in the competitive women’s wear market, and her strong eye for colour and ranging has delivered consistent and innovative ranges.