Designer Wendy Lau launched Edidi in 2000, a collection of precious metal and gemstone handbags that ooze fine craftsmanship, sophistication and plenty of bling. Edidi products are US Patented for their unique design which takes six to eight weeks to make by master craftsmen and specialized technicians with an average of 2,000 pieces of Chaton crystals set by hand on every purse as well as the wiring of many semi-precious stones.
Wendy Lau was originally a couture buyer for 15 years and after that she had her own label of ready-to-wear in Asia. After she moved back to the USA,sheI wanted to make bridge jewelry, semi-precious stones that are not precious metals. She started putting the ornaments together and she saw it work better as a handbag so it just naturally progressed to purses.
The first purse Wendy Lau ever made had 3,200 crystals, 785 pearls, and it launched at the Museum of Natural History. It just happened that when she launched her line, they came to see the process of making the purses. They were amazed and so they put one in an exhibit they had on pearls, they were showcasing everything about pearls. That exposure created a waiting list for it (the purse). It was overwhelming. It was not her target customer so she didn’t know what to expect. They were just stunned by the handbag.