Industry leader and innovator, Thais Gusmao, entered the playing field in 1996, selling original lingerie and lounge wear pieces in cultural fairs, fashion events and alternative stores. At the end of 1998, the first store opens in Brazil and the Thais Gusmao brand is then established as avant-garde and unique. The collections were featured on several high-profile publications in Brazil and abroad.
In 2003, Thais Gusmao was named best young designer and awarded the prize “Premio Noite Ilustrada” from Folha de Sao Paulo (A leading Newspaper in Brazil comparable to The New York Times). In the following year, Thais Gusmao became part of the annual event “Amini Hot Spot”, produced by Paulo Borges for young up and coming designers.
At the beginning of 2004, Thais Gusmao had the first official underwear fashion show in Brazil, closed partnership/sponsorship deals with Johnson & Johnson (this deal lasted for 2 years and helped launch several J&J products in Brazil), and also became part of an exclusive group responsible for designing and developing signature pieces for one of the largest trendy shoes brands in Brazil, Melissa.
In the same year, Thais Gusmao also designed a piece for the Barbie doll which was showcased at Casa Cor along with other Barbie dolls.
In 2007, Thais Gusmao closed on two large partnerships: Freixenet, (one of the giant Cava houses in Catalonia, Spain that produces natural sparkling wine), and Lupo (Brazilian maker of luxury hosiery, socks and underwear for more than 85 years). This in addition to Grandene and Le Postiche, a Brazilian luggage and accessories retail giant which sold exclusive pieces designed by Thais Gusmao. Adidas and Vicunha are also part of this portfolio of partnerships. All these relationships yield exclusive, signature products of unparallel creativity and quality designed and signed by Thais Gusmao.
In the beginning of 2008, Thais Gusmao acquired a licensing deal with Warner Brothers, launching in Brazil, an exclusive limited line of WonderWoman pieces. This relationship continues until today. Still in 2008, Thais Gusmao was invited to participate in a charity event to benefit “Projeto Acao Crianca” (Children Action Project), where she created a custom outfit for one of Hasbro’s “My Little Pony” pony. The item was auctioned off and 100% of the profits went to “Projeto Acao Crianca”. This year, Thais Gusmao released her winter collection on board of MSC Musica Fashion Cruise along the Brazilian coast.