1985- Nicholas Graham, native of Calgary, Canada, moves to San Francisco at the age of 27 and starts a small business making men's novelty ties. This soon grows into a business where he and his design team creating a line of boxer shorts in a range of unexpected designs, most notably the Imperial Hoser, the infamous red tartan boxer that came with a detachable raccoon tail.
1990- Adds men's loungewear and sleepwear, including T-shirts with the legend "shut-up and go to sleep!"
Introduces the world's first 3-D underwear sold with a special UNDOVISORa. 3-D pajamas and T-shirts follow.
Introduces JOE BOXER Girlfriend! a collection of sleepwear and loungewear for women.
Introduces JOE BOXER Kids! for pint-sized boy and girl pugilists who demand their own line of underwear and sleepwear.
Launches JOE BOXER Home! with licensed partner Martex/WestPoint.
Honored with the Absolute Golden Shears and MIRA Awards.
1994- First-ever in-flight underwear fashion show on Virgin Airways' inaugural flight from London to San Francisco.
Honored with Earnie Fashion awards for children's design excellence.
First underwear company in cyberspace. Launches e-mail address on waistbands, billboards and packaging with the message to consumers, "Contact us in underwear cyberspace."
1996- Introduces CLEAN FRESH UNDERWEARa, a packaged, "no-trick" basic all-cotton underwear line designed to appeal to the average JOE.
JOE BOXER puts its "best foot forward" with JOE BOXER Hose! for men, women and children under license to Great American Knitting Mills.
1997- Introduces JOE BOXER Jeans through a partnership with DJ Industries, a division of VF Corporation. The line features denim with ESP with an Extra Sixth Pocket, and is priced at $39.
Sets the fashion world ablaze by staging a totally cool International Runway Show in Reykjavik, Iceland as a spectacular finale to New York's Women's Fashion Week. Flies over 200 fashion editors for a 48-hour immersion into Icelandic fun! In addition, Graham opens the CFDA's Fashion Targets Breast Cancer charter in Iceland.
1998- JOE BOXER establishes a new showroom on Seventh Avenue, a 14,000-sq. ft. showroom and sales office located at 1450 Broadway. JOE
JOE BOXER teams with the Kellogg Company for a college/university promotion: Kellogg's Boxer Bonanza located on over 240 college campuses. Most successful Kellogg's campus promotion to date. An instant-win game features JOE BOXER boxer shorts as the grand prize.
Introduces Undo-Vendoa the world's first underwear vending machine! The machine is outfitted with a motion sensor which, when triggered, speaks to passer-bys. Upon inserting any major credit card to purchase product, customers receive a greeting and a joke!
1999- Creation of new Home Collection by WestPoint Stevens featuring adult and juvenile bedding, towels and accessories.
JOE BOXER slips into a new license for men's women's and children's bedroom slippers and casual at-home footwear for global distribution with Wolverine World Wide, Inc.
JOE BOXER is now in the bag! A new license for small leather goods and bags for men, women and children is signed with Worldwide Dreams LLC.
2001- JOE BOXER Corp. is acquired by Windsong Allegiance Group, LLC., of Westport, Ct.
JOE BOXER signs a long-term, exclusive agreement with America's second biggest retailer Kmart. It's official, JOE BOXER is now more than "just underwear" as it launches with a whole new line of products for both HOME and APPAREL.
2002- JOE BOXER launches at Kmart with a BANG, literally! Human cannonballs fly through the sky for the World's Fastest Fashion Show in Kmart's hometown of Detroit.
A marching band in boxer shorts, classic Cadillac's and synchronized shopping carts are just some of the festivities at the official launch party of JOE BOXER at Kmart Astor Place, New York City.
Pilobolus, Quentin Tarantino, Jack LaLanne, Jerry Seinfeld,