Born in Viareggio in 1954, Massimo Rebecchi began his career as a designer when he was only 20 years old, starting to travel around the world and making a great culture as to clothing.
Even from the first pieces drawn He proves himself a successful fashion designer in 1989 and began a project of retail, opening a chain of flagship stores that thrive in the fashion alone in Italy and abroad.
He begins designing some articles that immediately encounter great success, such that they propose him to design a real proper collection: his collaboration with prestigious companies allows him image and style and consequently reach important agreements for the realization of his personal lines.
In 1989 he begins his retail project; the opening of a series of single brand shops and also the expansion abroad have lead the Massimo Rebecchi brand to be present in the most important fashion panorama cities.
In 1997 Massimo Rebecchi becomes a company, assuming the majority shares of the manufacturing company Virginia of Riccione that is located in an area of important professional and productive capacities.
In 1998 he makes his first appearance at the Milan fashion show. His creations are also present at Tokyo shows.
In 2000 he inaugurates in Milan the new prestigious show room in Via Spartaco with press office and export office.
From 2000 expansion continues with the insertion on the Eastern markets, Russia particularly.