In the mid eighties Massimo Alba created the brands Ever Clean and 97 rue des Mimosas a collection of cashmere knitwear for men, women and cashmere items for the home. Thanks to the product and image innovation, the concept and brand 97 rue des Mimosas were acquired by Malo in 1987.
As creative director for Malo (1988-1999), he designed and developed a new brand and product concept, overseeing the image of the collections, showrooms and stores. He designed products and developed and coordinated all communication actions.
In 1999 he was appointed to define the new identity of the Piombo brand, as product, image and communication manager, creating the concept for the first Piombo store, in Via della Spiga, Milan.
From 2000 to 2002, as creative director, he relaunched Agnona. The Concept Book, created to communicate the new positioning of Agnona, was presented to the national and international press in 2002.
In 2002 he was appointed as creative director of Dawson International to relaunch the Ballantyne brand. He designed and developed the product, style and collections and the integrated communication strategy for the Ballantyne concept, from the image of showrooms and stores to advertising. In 2003 Charme Investments, Alfredo Canessa and Massimo Alba acquired Ballantyne. He has been creative director of the brand since 2006.
In 2007 he presents his new Fall-Winter 2007/08 womenswear, menswear and childrenswear collection.