Born in Milan, Luisa designed and showed her first collection at age 20 in an art gallery in the city. In 1984, she opened her first retail shop on via Madonnina, quickly followed by another one for her childrenswear designs.
Luisa Beccaria continued to show in non-traditional venues: art galleries, historic courtyards, and public streets. She was invited to participate in the ‘Alta Moda’ shows in Rome from 1991 to 1993, where together with Valentino and Versace, she was invited to Paris by the Chambre National de la Couture to participate in the haute couture shows from 1993 to 1995.
Luisa’s clothing then caught the eye of the French house of Chloe, where she was offered the position of women’s Ready to Wear Designer. Ultimately, Luisa turned down the top design post at Chloé in 2001 and chose to pursue her own vision, dedicating herself to the creation of her ready to wear line.
From 1996 Luisa Beccaria has presented her pret-a-porter during ‘Milano Collezioni’.
Luisa and her husband, the Sicilian aristocrat Lucio Bonaccorsi, live with their five children, Lucilla, Lucrezia, Ludovico, Luna and Luchino (born on Christmas in 1999). While based in Milan, they often escape to their Sicilian estate ‘Borgo of Castelluccio,’ the 18th century castle and village set in an enchanted landscape on a mountainside, where Luisa’s romantic aesthetic is realised.
Luisa Beccaria, is a contemporary romantic whose artistic vision is drawn from an array of cultural experiences fused with vivid imagination. The result is a dreamy style at once glamorous, elegant and feminine. Soft, muted colours, luxurious fabrics, sensual shapes, inimitable details, combined with Luisa’s signature extravagant chic, give her pieces their sophisticated allure.
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