Drawing on her background in visual merchandising, marketing and design, and a love of travel, the Sydney-based designer, Kit Willow Podgornik, debuted at Mercedes Australian Fashion Week in 2003, winning accolades for her launch collection of decadent lingerie fixed with delicately jeweled straps. From there, Kit Willow developed the range, adding her own unique spin by introducing outerwear in luxurious textures that vary from delicate silks to traditional tweeds and metallic weaves.

Today, the WILLOW label has evolved into a high-end collection distributed in major boutiques and department stores both in Australia, London, New York, Los Angeles and Dubai, with famous fans the likes

Kit Willow-Podgornik returned to the buzzing Big Apple for the Spring/Summer 2008 collections after a season hiatus.

The Look

The charm of WILLOW is not just in its beautiful fabrics or softly draped shapes, or even in its use of unconventional colours and earthy embellishment. It's in the way the look can be put together in an effortless layering of one precious, romantic piece on top of another, as though channeling the wardrobe whims of a confident woman whose moods might happily shift from one moment to the next. One minute she is the elegant and free-spirited bohemian, clashing ethnic touches with opulent fabrics and artfully beaded ensembles; the next, she's dressed for a party in a diaphanous, floating gown. The look, a mélange of luxurious dressing that balances the fantastical with the everyday in a wearable way, is all her own and without rules. WILLOW blurs the lines between day and night dressing, creating a look that appeals to a woman who likes her clothes on the softer side. The collections are filled with luxurious and timeless pieces that reinforce a free-spirited and irreverent mood – floaty chiffon dresses appear rucched, pleated and draped in billowing folds; jeweled details at the hem or collage, while soft cashmere knits can be layered and worn with shrunken jackets and seamed skirts. WILLOW's signature tailored corsets, jackets and angelic dresses composed of layer upon layer of softly pleated mousseline, are individualised with hand-worked metal and glass appliqués sourced from antique markets all over the globe.

Who Wears It

Nicole Kidman, Cate Blanchett, and Cameron Diaz, Kate Bosworth

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