Joe grew up in Casablanca. A place that fed his eyes with contrasting elements.

After leaving Morocco for Los Angeles, and keeping with his rebel spirit, Joe made his initial impact on the fashion world with a menswear line called "Joe the Hun", casual body-enhancing bohemia wear, offering guys freedom from the Wall Street "American Psycho" prototype. The men's line stirred a commotion and generated more than $3M in sales the first 3 days to the likes of Bloomingdale's, Macy's, and Fred Segal.

With his reputation on fire, he was prompted by Barney's New York to create a sexy line of body conscious tops that blew out of stores to the tune of $20M. Simply called Joe's Tees, the collection, coveted by celebrities and fans, earned amazing success.

Always discovering and open to the next thing, Joe subsequently launched a premium denim concept in spring of 2001 - "Joe's Jeans" introduced a range of fourteen fits to accentuate and flatter a women's physique. Joe has garnished a cult following from a diverse group of women who have distinct needs when it comes to the way jeans fit. Since 2006, Joe has expanded his offering to include a full men's denim line and collection as well as a fully merchandised children's line.

The Look

Joe Dahan has a soft-spoken, easygoing nature, surprisingly belying his cutting edge creativity, with designs that continuously evolve and expand to outpace the ever growing demand for his sexy modern collections.

Who Wears It

Paris Hilton, Reese Witherspoon, Angelina Jolie, Gwen Stefani, Jessica Alba, Eva Longoria, Lindsay Lohan, Katie Holmes, Kristin Cavallari, Jessica Simpson, Rachel Bilson, Nicole Richie, Nicky Hilton, Vanessa Hudgens, Mary-Kate & Ashley Olsen, Lauren Conrad, Natalie Portman, Halle Berry, Hilary Duff,

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