Born in Vicenza in 1974 to a family of tailors, initially specialised in made-to-measure clothes for men, then in pret-a-porter for men and women. Fashion was the destiny of Giovanni Bedin.

Giovanni showed an interest in tailoring before he could read and write. His parents nevertheless pushed him to get a degree in accounting, just in case... The five year course turned out to be a clever balance between deciphering balance sheets and financial analysis, learning languages and scrawling fashion sketches. Turned 19, his degree in hand, he set off for Paris in order to dedicate himself to his passion for style.

To begin with he enrolled on a course at the school of the Chambre Syndicale de la Couture. He stayed there a year, just enough to perfect his sewing technique. Then, for three seasons, he became an assistant to Karl Lagerfeld. ''A wonderful experience that taught me a lot in the way to work as well as in the way to live." After a quick season for Thierry Mugler, he went back to launch his own brand.

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