Half Indian, half British Fiona Sinha was born in Aberdeen in 1979, and raised in Newcastle. Aleksandar Stanic was born in Croatia in 1979 and moved to Hamburg, Germany in 1990. In 1998, both moved to London to begin a foundation course at Central Saint Martins College of Art and Design.
Whilst working on their first college project together, Sinha and Stanic began a relationship and have been a couple ever since. Both remained at Central Saint Martins: Sinha went on to study a BA in Fashion Design, Womenswear, whilst Stanic began a BA in Fashion Design and Print.
Graduating from their respective degrees in 2002, Sinha began to study a Womanswear MA at St Martins, and Stanic worked as a freelance print designer. In 2004 they created their first collection and entered the Fashion Fringe competition. As one of the four finalists, Sinha and Stanic’s collection debuted at London Fashion Week. This was to be the beginning of their design label Sinha—Stanic. After the show they signed with AEFFE, the Italian luxury goods company. Their first independent show took place during London Fashion Week in February 2005.
In fall of 2006, Sinha-Stanic and AEFFE parted their ways. The designer duo took back the control of their own fashion label and founded the line Shina-Stanic Stretch, which is focused on the use of Jersey.
They have won the BFC Fashion Forward awards sponsored by Westfield London for the second time and were nominated in the Best New Designer category at the 2005 and 2006 British Fashion Awards.
Their clothes are beautifully cut with an easy sophistication that is entirely modern and relaxed.