A visionary with a keen sense for business, Evik Asatoorian has been working in the challenging world of fashion since his teens. He first perfected his skills in the footwear industry and later opened a leather garment business with his family.

In 1994, fueled by the dream of having his own label and armed with a solid background, he launched RUDSAK, a leather-goods apparel and accessories company for men and women.

Today, as the president of one of the fastest-growing labels in leather garments in North America, Evik is involved in all aspects of the company's operations; from research, to design, to marketing to sales. A consistent diet of international travel and a study of social dressing patterns help him narrow the parameters of his new collections every season.

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