Elliott J. Frieze

Elliott, from Cardiff, became a model at the age of 19 before going on to become a designer, co-founding the Qasimi label.

He'd been spotted by a Berlin-based model agency while studying for a degree at University College London.

Elliott's modelling career took off and he appeared in numerous publications and advertising campaigns including Michiko Koshino and Paul Smith.

His love of fashion was further cemented when he moved into presenting work which gave him the opportunity to build on his knowledge and contacts within the industry.

He worked for Michiko Koshino and was appointed International Relations Director for the Japanese designer. During his three years with the company he was based in London, Seoul and Tokyo.

After leaving Michiko Koshino Elliott returned to Wales to undertake postgraduate studies in fashion design and business.

His next move came when he decided to form a label with his friend of ten years Emirati designer Khalid Al Qasimi.

They'd first met at university and together they formed the label Qasimi where Elliott stayed for three seasons.

For his final collection with Qasimi at 2009 London Fashion Week, the label brought back to London ten of the world's supermodels spanning six decades, including Yasmin Le Bon, Erin O'Connor, Lily Cole and Carmen Dell'Orifice.

In April 2009 Elliott left Qasimi to develop his own Elliott J Frieze brand which he hopes will also nurture some new young talented designers.