Atsuko Kudo is a designer and manufacturer of women's clothing using latex rubber. Kudo has her roots in fetish wear, earning her the 2008 award for "Best Fetish Design" at the European Fetish Awards. At her boutique in London, Kudo sells clothes "for the bedroom or the club," spearheading the movement to take latex out of its fetish shops and into the mainstream. Kudo uses the supple fabric in a variety of prints and colors -- everything from white leopard print to metallic snakeskin -- in addition to the traditional candy apple red and dominatrix black.

Recently, Kudo has also collaborated with John Rocha and Juliana Jabour to create the latex leggings that they each showcased as part of their Spring/Summer 2010 collections.

Who Wears It

Lady Gaga, Christina Aguilera, Janet Jackson,

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