German-born, London-based designers Daniela and Annette Felder are familiar faces on the British fashion circuit. Their label Felder Felder has earned them a British Fashion Award nomination, a cult following among the A-list and the highest calibre of retail stockists in Europe.
The identical twin sisters left Germany in 2002, travelling through Europe, India and America, working as models to fund their adventures. Eventually they settled in London, quickly securing internships with the hugely influential designer Robert Cary-Williams and milliner Stephen Jones. Both men inspired them on to Central Saint Martin’s and the conception of Felder Felder.
Their debut show for spring/summer 2008 at London Fashion Week was styled by the legendary Patti Wilson and introduced the press to what has now become trademark Felder Felder: skimpy black dresses, sharp studded leather and tightly coiled silk-rosette mini skirts.
Autumn/winter 2008 was a huge season for Felder Felder. The girls won support in the form of New Gen/Topshop sponsorship – which continued on for three seasons, the attention of Selfridges – who invited them to design an in-store installation and window display as part of a tribute to young designers, and London Fashion Week. Perhaps most rewarding of all, Felder Felder designs were bought by Browns Focus, London’s edgiest boutique, which is celebrated for stocking only the most talented up-and-coming British designers.
The Felder sisters designed the new uniforms for London’s luxurious restaurant NOBU BERKLEY STREET, which have launched to much success in Autumn of 2009.
The sisters established a signature style with their feminine rock and roll aesthetic. The Felder sisters are intrigued by opposites and combine contrasts in their collections, aiming to achieve the perfect balance in each design.
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