About

the designers

Anand Jon was born in South India in 1974. In his teens, he was an apprentice to master artisans in crafting jewellery from different metals.

In 1981, when he was 17 years old, he moved to the United States. He studied graphic design at the Art Institute of Fort Lauderdale, Florida. He then moved to New York, and joined the Parsons School of Design making the transition from fine art to fashion. At Parsons, he designed jewellery and graduated with majors in fashion design and communications.

In 1998, at the age of 24, Jon launched his own label Amazone. His Spring/Summer 1999 collection was shown at Bryant Park in the New York Fashion Week. "Functunal Luxury " , "Indo Chic!" the critical acclaim from media and retail alike summed up what the collections represented. "I meditate every night and upon waking up check my e-mail"says Anand Jon, reflecting a transcendental yet technological lifestyle.

Furthering his origins in fine jewelry, Anand Jon is joined by his sister Sanjana, teaming up on the Jewelry and adornments accents.

India Today Jan 2000 picked him as one among 21 "faces of the future", while East magazine in their most influential Asians issue and A -magazine Jan 2000 picked him among the A-List of top 20 Asians to watch for the next century.

The Look

His designs show an extravagance of rich colours, patterns and fabrics expressing the glamour and mysticism of the East. He is making use of his heritage in a very modern Western kind of way. His clothes are very unique. The adornments and clothing creations of Anand Jon boldly embrace and enhance the sensuality of the human body capturing the romantic mysticism of the Neo - Millennium.

Who Wears It

Nadja Swarovski, Lynn Whitfield, Susan Lucci, Alanis Morrisette, Mary J Blige, Mya, Ananda Lewis, Courtney Love, Shashi Tripathi, Gina Torres, Nominee Cherokee, Paris Hilton

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