Ali Fatourechi

Ali Fatourechi is a famous person because he is the creative director of Genetic Denim. He carries several cultures since he was educated in Asia, Europe and the middle east before going to USA.

He graduated from LA and went back to Europe for further studies before settling down in New York.

Before introducing Genetic Denim in 2006, the Los Angeles-based Fatourechi was known as the Denim Guy on college campuses across America. He earned the title based on the year he spent in a U-Haul traveling from New York to Texas and visited 42 cities in search of what women want in a pair of jeans. He funded the tour by buying his competitor's brands and selling them to college students across the country for a discounted price. He bought overstock and styles from previous seasons at a discount and sold them for half the retail price. After two semesters of traveling, he realized what women want in a pair of jeans, moved to Los Angeles and started Genetic Denim with his two business partners Shaun Hurley and Scott Sartiano.