Alex Perry is an Australian fashion designer, particularly noted for his designs in womenswear. After graduating from East Sydney Technical College in 1984, Perry worked as a model agent representing Australian models for international modelling agencies. Following this first foray into the fashion industry, in 1992 Alex decided he wanted to create Haute Couture gowns and opened his first atelier in Kensington, Sydney. Vogue Australia photographed these gowns that became the Alex Perry trademark signature in his first editorial shoot.
Perry is the middle son of three boys of Greek immigrant parents, who ran a hamburger shop in suburban Sydney. His wife Mary is a former fashion model from Greece. Alex's brother Lee is a voiceover artist who has performed in many television series and movies including the Hollywood film Happy Feet.
Perry relocated his salon in 1994 to the exclusive Sydney enclave of Double Bay where his wonderful sense of occasion was paramount in cultivating an impressive clientele to include high profile celebrities, social identities and personalities. Alex Perry was invited to show at the inaugural Mercedes Australian Fashion Week held in May 1995. Over the past eleven years the Alex Perry fashion shows evolved into what has been described as "the most glamorous show of the week". Perry‘s runway shows have featured supermodels such as Linda Evangelista, Megan Gale, Kate Fisher, Alyssa Sutherland, Nicole Trunfio and most recently Lily Cole.
Perry launched his first “ready to wear” collection in 1998. Alex Perry Couture signatures of the ready-to-wear collection are boned corsetry, hand ruching and sexy, feminine silhouettes. In May 2002, Perry launched his Sydney salon at The Strand Arcade. Alex Perry's debut accessories collection was launched in 2006 and features stilettos, jewelled clutch handbags and bijoux earrings for evening and bridal.
Due to popular demand, Alex Perry Brides was launched in 2008, enabling Brides to purchase a Perry gown „off the rack“ for their special day. The collection is complemented by Alex Perry Accessories which includes jeweled handbags, bijoux jewellery and evening shoes.
Elle Macpherson, Linda Evangelista, Claudia Schiffer, Jennifer Lopez, Nelly Furtado, Jennifer Hawkins , Sonia Kruger, Eva Longoria, Sarah O‘Hare, Megan Gale, Jackie O, Catroina Rowntree, Tara Moss, Bec Hewitt, Kate Ritchie