Born in New York City in 1968, Alberto Parada is equally at home in the United States and in his parents' native South America, where he spent much of his youth. Today he lives in Washington DC but travels frequently to Paraguay and Uruguay. His unique cultural background has inspired a passion for bold yet delicate design, influenced by tradition yet utterly new and refreshingly distinct.

A self-taught designer, Alberto worked for 15 years with local jewelers in Washington, DC. When he opened his own store in stylish Georgetown in1999, his mission was to showcase what seemed to be missing in jewelry design of the moment. Alberto describes the vision for his original line as 'everyday elegance' Πeye-catching jewelry that can be worn anytime, anywhere.

Blending diamonds and brilliant semi-precious South American stones with various tones of 100percent recycled Harmony 18K gold, Alberto is known for the high quality of his materials and extraordinary craftsmanship. Clients prize his one-of-kind, custom-designed heirloom pieces for their timeless yet modern style. He is recognized as a leading 'green' innovator in the industry.

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