In July 2006, Beckham released a line of sunglasses, called dvb Eyewear. After Beckham's departure from Rock & Republic, in September 2006, she furthered her fashion ventures by launching her own denim label, of which she acts as creative director. The new line of Beckham's jeans collection is called dvb Style. In the same month, Intimately Beckham, a his-and-her fragrance line, was launched at a lavish press conference in Venice. Beckham then launched her new official website, dvbstyle.com, which promotes her fashion work. She also produced a range of handbags and jewellery in association with the Japanese store, Samantha Thavasa.
On 14 June 2007 Beckham launched her dvb Denim collection in New York at the high-end Saks Fifth Avenue, along with unveiling her eye-wear range in the United States for the first time.
In August 2007, Intimately Beckham perfume hit US stores for the first time. The Intimately Beckham line has been predicted to sell over $100 million worth of sales internationally, doubling this estimate in 2008. In September 2007, Beckham released Intimately Beckham Night a new range of his-and-her fragrances, and her debut cosmetics line V-Sculpt was unveiled and launched in Tokyo. Beckham's own fashion collection debuted during the 2008 New York Fashion Week at the Waldorf Hotel, featuring dresses, of which only 400 will be made. Her first collection, that will retail between ï¿½650 and ï¿½1900, was met with positive reviews.