Troels Holch Povlsen
Vero Moda is Bestseller company's major fashion brand, the largest Europe’s Denmark clothing brand and contemporary international fashion label with widespread appeal to young women all over the world. Vero Moda is the brand of choice for the fashion-conscious, independent young working woman who wants to dress smart and pay less, look good and have fun with her look in a trustworthy fashion-oriented context.
From the very beginning, Vero Moda made a name for itself on the fashion scene by using international top models in marketing campaigns. Over the years Helena Christensen, Claudia Schiffer, Christy Turlington, Kate Moss, and Gisele Bündchen have been instrumental in creating Vero Moda's profile. As a result, Vero Moda has secured a confident position alongside other international brands.
Collections focus on four design lines plus novel lingerie range, that each represents and interprets the essence of current fashion trends and needs, enabling customers to dress fashionably and practically in any situation. At Vero Moda the customer finds the right clothes at the right price and consequently the opportunity to follow fashion on her own terms.
Each design line annually comprises eight main collections, which along with express deliveries and day-to-day product development meet the consumer's ever-increasing demand for seasonal styles. Sales catalogues, image campaigns, POS-material, and look books profiling the latest styles accompany each collection to further cement the brand as a market leader in women's fashion.
Vero Moda products can be found in more than 45 countries, 2000 Vero Moda stores, and 3300 wholesale stores across the globe - from leading multi-brand stores, department store shop-in-shops, and our own stores to the recently opened webshop at veromoda.com.
A simple idea to create top quality clothing reflecting the latest fashion trends at affordable prices was the start signal for one of Europe's largest clothing brands for young women - Vero Moda. The idea was the inspiration of Troels Holch Povlsen, who started the business behind the label in 1987, and Vero Moda was one of the first brands in the Bestseller family to be created.
It quickly became clear that the brand was here to stay, and Vero Moda's healthy and successful start provided a solid foundation for the continuing expansion and success of the brand. Since its inception in 1989, Vero Moda has become synonymous with contemporary fashion and designs desired by young women throughout the world.
In 1998, Vero Moda had a staff of 15 and the brand was represented in three countries. In 2009, Vero Moda's products were available in 45 countries and a staff of 170 individuals worked at the company's headquarters in Brande, with an additional ever-increasing number of employees across the globe and 75 external sales representatives.
Vero Moda boasts a powerful position in the Scandinavian market which, along with Germany, China, and the Netherlands, has most of the brand's outlets. Vero Moda is also strongly represented in southern and central Europe and the Middle East. More recent markets include France, the UK, and Canada. Each market is a valuable sales platform, enabling the company to ensure continuous and positive brand development. Dynamic growth and the conquering of new markets, combined with persistent and loyal work in established markets, continues to guarantee the overall growth and success of Vero Moda.
Label has luxurious bohemian and the same time simple design style, brought a deep sense of Nordic temperament, implicating innocent return to nature, mature inner qualities.