Varana is an international fashion house that combines the exceptional quality of Indian craftsmanship and textiles with the clean lines and refined cuts of modern design. Sourcing its materials and producing its collections sustainably, the company’s international design team works to take ancient techniques and motifs out of their expected artisanal craft contexts and give them new, elevated applications in the fashion world. Created with respect for the environment and the dignity of its workers, Varana’s garments are timeless designs to last a lifetime.
Varana’s roots may be in the rich heritage of traditional workshops of India, yet its cultural world is international and in 2017 it opened its first shop on Dover Street, London. The flagship is a luminous haven reflecting the Modernist design values at the centre of Varana’s mission to elevate and refine.