By 1980, Jones had opened his first millinery salon in the heart of London's Covent Garden. Those premises soon became a place of pilgrimage and patronage, as everyone from rock stars to royalty, from Boy George to Lady Diana, identified Jones as the milliner who would help them make arresting headlines.
Today, Jones's retail boutique, design studio and workroom are all located in a charming Georgian townhouse close to the site of his very first millinery salon. In addition to his Model Millinery collection, he designs the widely-distributed Miss Jones and JonesBoy diffusion ranges - plus a JonesGirl accessories line exclusively for Japan.
Jones made millinery seem modern and compelling. In materials that were often radical, and in designs that ranged from refined to whimsical, his exquisitely crafted, quixotic hats encapsulated the fashion mood of the moment.
Madonna, Boy George and George Michael, U2, Marilyn Manson, Pink, Gwen Stefani, Beyonce Knowles, Alison Goldfrapp, Kylie Minogue, Dita Von Teese, Rolling Stones, Rei Kawakubo,