Francisco Javier Sendra
Andrés Sendra returned from the US in 1913 passionate about cowboy boots and founded Sendra Boots, a company dedicated to producing cowboy boots, riding boots and professional footwear. After almost 100 years and the experience of four generations, his great-grandson Francisco Javier Sendra continues, with the help of 170 specialists in fashion, design and the manufacture of boots, a labour that has turned a small family company into one of the most important brands of boot in the world.
Today Sendra, based in Elda in Alicante, continues to use a traditional process involving 250 stages, including Goodyear welts, in order to achieve a perfect finish. But linked to this is the constant search for new shapes, materials and colours the desire to grow and reinvent itself, to go higher and become one of the pioneers in fashion in the hunt for new trends, which is why the company’s products go beyond being a classic cowboy boot.
Talent, passion and technique are the values shared by Sendra’s design team. Passion for the tireless search for what is genuine, talent in choosing what trends to follow and technique control the tools to turn ideas into facts.