881 Queen Street West
Toronto, ON


founded by

Julia Grieve

belongs to

Julia Grieve


Preloved creates one of a kind clothing from reclaimed vintage fabrics. Their passion is design and their philosophy is sustainability. Attention to fit, comfort and style has been their driving force.

Founder Julia Grieve and Creative Director Peter Friesen have made their mark on fashionable Queen Street West in Toronto, Boulevard St. Laurent in Montreal, Sydney Australia and their latest venture - a pop up shop on the Danforth. Preloved has expanded into the wholesale market worldwide. Their designs are carried in stores across North America, Australia, Europe and Japan. They have also proudly reopened their flagship store further west on Queen Street West in Toronto, after the original location was lost to a massive street fire in February 2008. The plans for retail expansion are on the horizons for preloved - look out for more preloved locations popping up soon!

Preloved has recently launched a few new collections including; a home line, accessories line and an uber cute childrens line called me*me. These collections have helped them further reduce their carbon footprint by allowing them to use up most of the remnants leftover from their fall 2010 collection.

Who Wears It

Julia Roberts, Kirsten Dunst, Angela Lindvall, Hillary Duff, Maria Menounos, Anne Hathaway, Christine Horne, Kate Hudson, Daria Werbowy

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