Pink Tartan

Pink Tartan had a clear identity from the first. The crisp cotton twill menswear shirting cut snug to a woman's body and finished with elegant French cuffs remains a staple today. Newport-Mimran tweaks the modern classic every season, adding a ruffle or a fresh new colour. Other key pieces followed, and are continually re-invented: essentials such as the peacoat; what she calls "the technical black pant"--a wonder of hip-snug engineering; the sexy silk jersey dress in wrap or deep-V front; and there is always a Paris-chic take on the little black cocktail dress. With a nod to grandmother Aubrey, there is often a little coat to match. "I'm a sportswear designer," says Newport-Mimran. "Clothes to live your life in and easily transition from day to night. "
As her range and sophistication as a designer grew, so did her hunger to explore her own edgier sensibilities: recent collections are spiked with sequins for day and louche hoodies. But the continuum remains understated super-luxe fabrics with body, and seam articulation that allows everything to move freely. Ladylike, yet never prim. "Sexy is what you don't see," she says.
With the launch of Seventy Seven, the Lifestyle Concept by Pink Tartan, all the facets of Newport-Mimran's life and work come together. Just down the block from where she once sold coats, a former interior design showroom and once antique shop has been transformed into a flagship for Newport-Mimran to give context to her clothing. One of the oldest heritage buildings in Yorkville has been transformed by internationally acclaimed design team BurdiFelik and the Mimrans' sensibility to an amazing jewel of retail space. These rooms are filled with the entire Pink Tartan collection and a hand- picked, tightly edited selection of objects, books and complementary designer pieces that illustrate Newport-Mimran's inspirations: The perfect jean, the perfect riding boot to pair with her own pieces. Her favorite slippers in the world, done by Churches of London. A matte black charcoal toothbrush from Japan.
The complete picture, tied together like the bow at the nipped-in waist of one of Newport-Mimran's exquisite little black dresses.