OnceWas is a Melbourne based womenswear brand designed by Belinda Glynn, whose vision is to design for the everyday woman seeking effortless and stylish pieces with transitional wearability and versatility.
OnceWas produces its garments with integrity, quality and innovation. Creating wearable elegance is at the forefront of our collections, ensuring our wares push the boundaries of the modern aesthetic whilst maintaining classic shapes for the everyday woman.
Underpinned by a signature aesthetic, OnceWas collections feature exclusive prints and luxurious leathers and fabrics that have an emphasis on natural fibres. Upholding the quality and wearability our loyal customers have come to expect.
OnceWas has earned a reputation as one of Australia’s most coveted boutique labels by influences around the world. Our exclusive designs can be found in selected Australian and International stores.