Luli Fama is a Miami-based fashion brand that specializes in swimwear and resort wear. Founded in 2003 by siblings Lourdes and Augusto Hanimian, the brand has become a leader in the swimwear industry, offering collections that are inspired by the vibrant colors of Latin America and the Caribbean. Their designs feature bold prints, intricate details, and flattering silhouettes that flatter all body types. Luli Fama also offers a range of accessories such as hats, bags, and jewelry to complete any look. The brand is committed to creating pieces that make women feel confident and beautiful while embracing their unique style.

The Look

Luli Fama is known for its universally flattering fit and immaculate designs. Luli Fama incorporates an eclectic mix of vibrant hues and bold prints resulting in a unique look that is at once sophisticated and festive. Artfully placed embellishments, such as faceted glass beads and gold hardware in the form of seashells and starfish create a perfect balance on streamlined silhouettes.

The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced exceptional details tailored to accentuate a woman’s figure. Every collection reflects a new thought process and design concept. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban descent and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness.

Inspired by the engaging rhythms of the Caribbean and the electric nightlife of South Beach, each collection fuses vivid color palettes and prints. Additional influences include the blues and greens of the ocean, the glimmering gold of the night stars and an exotic locale’s lush surroundings. Eye-catching prints range from floral, aquatic, paisley and tribal to Italian mosaic, tie dye and a vintage map of the Caribbean.

Originality is a fundamental component, as Luli Fama understands the importance of a target customer and abides by her personal philosophy, “You can’t be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible.”

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