New York
26 West 17th Street
New York, NY 10011
+1 866 908 6444


founded by

John Varvatos

belongs to

John Varvatos, John Varvatos Enterprises, Inc.


In late 1999, Varvatos started his eponymous company, debuting his first clothing line at the end of 2000. The collection consisted of tailored clothing and sportswear, the brand now represents an entire lifestyle that includes belts, bags, footwear, eyewear, limited edition watches, luxury skincare and fragrances (including one for women).

In September 2000, within months of showing his first collection, John Varvatos opened a freestanding boutique in Soho. The collection is currently distributed in freestanding John Varvatos stores across the US. In addition, the collection is available in luxury retail stores and better specialty boutiques throughout the world.

In the fall of 2004 John Varvatos launched his first fragrance, a men's fragrance named John Varvatos Classic. In 2006, BPI launched Vintage by John Varvatos, which shares similar notes as the classic.

In March 2006 John Varvatos launched his eyewear line.

In 2008 Varvatos launched his fragrance for women. In Spring 2005, he also launched John Varvatos Skin, his line of skin care products for men. His new 'green' fragrance, called Artisan debuted Spring 2009. John Varvatos Skin products, along with John Varvatos fragrances, are made at Shiseido's facilities and distributed by Shiseido subsidiary Beaut� Prestige International.

Who Wears It

Brad Pitt, Hugh Jackman, Ashton Kutcher, Slash, Iggy Pop, Ryan Adams, Alice Cooper, Jack White


2004 John Varvatos (M)
2006 Vintage (M)
2008 John Varvatos (W)
2009 Rock Volume One (M)
2009 Artisan (M)
2010 Artisan Black (M)

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