Rich and Sheri Schmelzer
Jibbitz is a company founded by Rich and Sheri Schmelzer in 2005 to create decorative attachments for the holes in Crocs sandals. These include designs mainly aimed at children featuring Disney characters.
The company, based in Boulder, Colorado, was acquired by Crocs in December 2006 for $20 million.
All over the world, millions of kids have been using Jibbitz charms to personalize their Crocs shoes with their unique designs, entertainment and sports licenses, and new 3-D styles. Now, Jibbitz charms can be used with wristbands, purses, cell phone cases, beach bags, and backpacks, to personalize those items as well.