Los Angeles
127 E 9th St. Suite 702
Los Angeles, CA 90015


founded by

James Sway & Seun Lim

belongs to

James Sway & Seun Lim


James Icon is a diffusion line of James Jeans. The Creative Director of James Jeans, Seun Lim, launches James Icon, a contemporary lifestyle brand that merges effortless chic with cool confidence and sexy edginess.

James Icon hit the stores in July 2010, and the prices range from $80-$600 and are available at specialty stores nationwide. In 2011 a men�s and accessories collection will be added.

The Look

James Icon is designed to summon natural inner beauty and confidence both liberating and empowering to women when worn. The line is targeted for women who are not only fashion forward but are the trendsetting leaders conveying style and taste.

Who Wears It

Rachel Bilson, Ashlee Simpson, Jessica Alba, Halle Berry, Kate Beckinsale, Charlize Theron, Katie Holmes, Blake Lively, Kristen Stewart, Kim Kardashian, Demi Moore, Nicky Hilton, Taylor Swift, Jessica Lowndes, Zoe Saldana,

Official Social Media

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