The story of JACKâ€†&â€†JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality.
In the following years JACKâ€†&â€†JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores.
Today JACKâ€†&â€†JONES is one of Europeï¿½s leading producers of menswear with more than one thousand stores in 38 countries and JACKâ€†&â€†JONES clothes are sold by thousands of wholesale partners all over the world.
Jeans are still regarded as the backbone of JACKâ€†&â€†JONESï¿½ business. JACKâ€†&â€†JONES is nowadays defined and represented by five unique brands: JACKâ€†&â€†JONES VINTAGE CLOTHING, PREMIUM by JACKâ€†&â€†JONES, ORIGINALS by JACKâ€†&â€†JONES, CORE by JACKâ€†&â€†JONES and JACKâ€†&â€†JONES TECH.
The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs. They all offer a full range of clothes, accessories and footwear for every man and every occasion.