South Korea


How And What is a fashion brand that focuses on creating timeless, sustainable pieces for the modern woman. The brand was founded in 2020 by two friends, who wanted to create a fashion line that was both stylish and ethical. How And What uses only natural fabrics and materials, such as organic cotton, linen, and hemp. They also use eco-friendly dyes and processes to ensure their products are as sustainable as possible. Their collections feature classic silhouettes with modern details, making them perfect for any occasion. How And What is committed to creating beautiful pieces that are both stylish and sustainable.

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