Hilfiger Denim speaks to a younger target, the 18 to 28 year old denim oriented consumer. The Hilfiger Denim label consists of casual sportswear, with a focus on premium denim-related separates for men and women. The collection is slightly more “fashion forward” than the main Tommy Hilfiger label. Designs are inspired by American classics and finished with a modern edge and fresh spirit. Hilfiger Denim products are sold at dedicated retail stores, department stores and specialty stores in Europe, the United States, Canada, Mexico, Central and South America, Korea, Japan, Asia Pacific, India and Australia.
In the spring 2009, the company launched hilfigerdenim.com, a site that combines the sounds of cutting-edge artists and emerging talent with Hilfiger Denim fashion.