New York


Harley-Davidson launched their apparel business in 1914, planting the seed for “Harley-Davidson fashion.” Increasing demand for motorcycle clothing with Harley-Davidson branding and logo patches prompted bad boys to start gathering at local bike shops eager to become Harley enthusiasts. This era marked the “birth of cool,” and catapulted the Harley-Davidson culture and way of life.

The Harley-Davidson lifestyle apparel stores target 18-35 year-olds who seek what the Harley-Davidson brand represents – authenticity, freedom and a form of self-expression.

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