Founded in Milano, the capital of the fashion industry, Flormar was acquired by the ?enbay Family in the year 1970 and began production in Turkey. Flormar became an indispensable brand for women with its yearly production of 120 million units, as well as its wide range of products consisting of blushes, foundations, eyeshadows, mascaras, lipsticks, nail polishes, accessories and skin care products.
Flormar, as one of the world’s leading make-up companies, also has a 21% share in the color cosmetics market of Turkey. Focusing on foreign operations since the year 2008, Flormar has covered a long distance in order to become a global brand with its 650 shops located in 250 cities in 104 countries.
Also one of the top 500 exporting companies in Turkey, Flormar provides added value to Turkey’s economy by reaching women across the world through its presence in over 40,000 retail outlets.
With its years of experience and expert staff, Flormar continues to push forward. In 2012, it signed a deal with Groupe Rocher, a leading brand worldwide, and passed on 51% of its shares. Flormar continues to grow over 20% on an annual basis, and it aims to maintain its consistent growth, aspiring to reach a retail sale value of 1.1 billion 100 million Turkish Liras by the year 2020.