New York
USA
Address
715 Fifth Avenue
New York, NY
USA
FMD-ID
BR120
Phone
+1 213 239 9962
Website

About

founded by

Wolfgang and Margaretha Ley

belongs to

Escada Group

about

Escada was launched in Munich, West Germany in 1976 by Wolfgang and Margaretha Ley. It was named after a racehorse.

It has become a multi-million dollar concern, with many lines. Laurel is their youthful line, Crisca introduced in 1984 is another.

In 1990 leather goods were added and in 1991 the Apriori bridge line was introduced. Elements is another line.

In 1992, Margaretha Ley died at the age of only 59.

In her place Michael Stolzenburg was named chief designer. However, after only working for 2 years, Stolzenburg died in 1994.

A Scotsman Brian Rennie took over as head designer. The well-known designer Todd Oldham also became consultant to Escada, and in 1998 introduced his new line "Todd Oldham for Escada", which was quite successful.

Creative director Brian Rennie and Wolfgang Ley presented the Escada Spring/Summer 2003 collection in September 2002.

In 2006 Damiano Biella became Creative Director.

Today ESCADA is an international luxury fashion group in women's designer fashion.

Through its subsidiary PRIMERA AG, the Company additionally sells the midpriced brands apriori, BiBA (retail) and cavita as well as Laur�l (bridge segment).

ESCADA is led by an international top management team which in turn is headed by a board of management composed of three executive directors.

Since October 2003 the largest shareholder is HMD Partners, a private-equity company, followed by Schroder Investment Management, the founder Wolfgang Ley and the Spanish asset manager Bestinver Gestion.

Today there are 385 shops in 63 countries and a new Escada Sport label. You can buy Escada diamonds, sunglasses, bags, shoes and every other fashion accessory. They sell the shortest minis and the highest heels.

The Look

Escada has a clean, slick and sophisticated identity, with innovative fabrics and colour combinations in their garments.

Who Wears It

Katherine Heigl, Christy Turlington, Franziska Knuppe, Naomie Harris, Tina Bordihn, Nadeshda Brennicke, catherine Zeta-Jones, Anna Netrebko, Jessica Alba, Diane Kruger, Angelina Jolie, Dennensch Zoud�, Carrie Underwood, Juliane K�hler, Geena Davis, Lucy Liu, Vanessa Williams,

Perfumes

1990 Escada (W) reissued 2005
1990 Escada Margaretha Ley (W)
1993 Escada (M)
1993 Margaretha (W)
1993 Chiffon Sorbet (W)
1994 Summer in Provence (W)
1995 Ocean Blue (W)
1995 Escada Acte 2
1995 Escada Blue Romance
1996 Escada Acte 3
1996 Jardin de Soleil
1996 Escada Sport
1996 Escada Sport Weekend
1996 Escada Sport Feeling Free
1996 Escada Sport Country
1996 Escada Sport Spirit (W)
1997 Que Viva (W)
1997 Collection (W)
1997 Silver Light (M)
1997 En Fleurs (W)
1998 Sunny Fruiti
1999 Casual Friday (M)
1999 Tender Light (W)
1999 Golden Edition (W)
1999 Loving bouquet (W)
2000 Lily Chic (W)
2000 Sentiment (W)
2001 Tropical Punch (W)
2001 Escada Collection 2001 (W)
2002 Escada Collection Edition (W)
2002 Sexy Graffiti (W)
2002 Sentiment (M)
2003 Ibiza Hippie (W)
2003 Magnetism (W)
2003 Magnetic Beat (W)
2004 Island Kiss (W)
2004 Rocking Rio (W)
2004 Escada Magnetism for Men
2005 Escada (W)
2005 Escada Paradise (W)
2005 Rockin' Rio (W)
2004 Escada Pacific Paradise (W)
2006 Escada Sunset Heat (W)
2006 Into the blue (W)
2007 Escada Moon Sparkle (W)
2007 Escada Moon Sparkle pour Homme
2007 Escada S (W)
2007 Sunset Heat for Men
2008 Incredible Me (W)

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