Erdem, the eponymous London ready-to-wear line established in 2005 by Erdem Moralioglu, has won plaudits for its gracefully modern clothing. Erdem has been able to experiment with the best in quality fabrics, while staying true to his whimsical form and use of bold colour. The brand also brings about a playful use of embellishment in its creations, using embroidery in a youthful manner.
Erdem is now sold globally in more than 50 premiere department and specialty stores, such as Barneyï¿½s New York, Saks Fifth Avenue, Neiman Marcus, Harvey Nichols, Dover St. Market, Colette, Browns, Ikram, Beams, Theresa, Banner, Luisa via Roma and net-a-porter.com.
The brand showcases itï¿½s collections during London Fashion Week and has solidly become one of the most popular shows to see during this event
Erdem contributes pristine pieces and funky garments to the contemporary market. Women of all ages can enjoy this line due to its youthful essence mixed with sophistication. Forgiving lines and silhouettes make these garments perfect for any shape. Erdem's recent collection features fun and funky patterns, that makes these garments turn into pieces of art.
Kiera Knightly, Sienna Miller, Thandie Newton, Chloe Sevigny, Michelle Obama, Erin Oï¿½Conner, Claudia Schiffer