Ellos

Ellos is a leading e-commerce site for fashion and home furnishing in the Nordic online market. The aim is to be “the online department store for women”. Ellos targets modern women aged 30-60 that follow established trends. The brand is well-known and brand recognition was around 90 percent in 2015. Ellos has approximately 1.6 million active customers and the e-commerce site had 59 million visits in 2015. The markets are Sweden, Norway, Finland and Denmark. Some 50 percent of sales are in Sweden. Ellos offers a mix of own and external brands. Own brands include the Ellos clothing brand, the Áhkká outdoor brand, the Makiash beauty brand and the Close by denim clothing brand.