Ali Hewson, Bono, and Rogan Gregory
EDUN is a progressive brand that provokes us to think beyond fashion. Launched in Spring 2005 by Ali Hewson and Bono, the company's mission is to help build Africa as a viable source of production for fashion. Founded on the premise of trade not aid, EDUN is a for profit business that aims to raise awareness of the possibilities in Africa to encourage emulation. To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton. In 2007 the company launched EDUN LIVE, a blank tee shirt division that is 100% “grow to sew” African produced.
Exciting changes are happening at EDUN. Over the next few months you will see a number of new and exciting product and mission initiatives that will reflect the new look and vision of EDUN. Please check in with us as our new journey unfolds.
Clothing designs take elements from the Art Nouveau style, characterized by highly-stylized, flowing, curvilinear designs often incorporating floral and other plant-inspired motifs. Many of EDUN's designs are inspired by nature.