Ever one to do the unexpected, Silver, and his with his business partner and muse Angelique Soave, announced a new venture in summer 2010 – Decades Denim.
The line launched for Holiday 2010 with eleven styles – the Denim Trousseau. Named after iconic women in modern culture, and buoyed by the fantastic response from retailers, Decades Denim has expanded into a full women’s collection for Spring 2011. Silver is confident that Decades Denim will become a global luxury brand.
With sleek yet functional designs, Decades Denim reflects the same respect Silver has for collectible 20th century fashion, and translates his incredible sense of style and knowledge of fashion history to create a line that is both timeless and on-trend. In contrast to the high-end vintage pieces the Decades brand has been synonymous, Silver defines the new line as streamlined American minimalism, perfect for matching with a simple t-shirt or a couture blazer.
Jessica Alba, Shiva Rose, Rose McGowan, Rachel Griffiths, Lake Bell, Jennifer Morrison, Gillian Jacobs, Debi Mazar, Ali Laudry, Eva Amurri, Abigail Spencer,