30, avenue Montaigne
75008 Paris
+33 1 49 53 85 00


founded by

Christian Dior


Christian Dior S.A. remains a leader in the world of fashion after more than 50 years. Yet Christian Dior has grown far beyond its high fashion origins to become one of the world's leading luxury goods holding companies, through LVMH Mo�t Hennessy Louis Vuitton, led by Bernard Arnault. While Christian Dior continues to lend its name and prestige as the parent company to Arnault's luxury goods empire, it remains a tiny part of the company's overall sales. With EUR 350 million in sales, Christian Dior Couture represents just 2 percent of the company's total sales of more than EUR 12 billion in 2001. Christian Dior S.A. is organized into two main divisions: Christian Dior Couture and LVMH. The latter includes holdings in Wine & Spirits (Mo�t & Chandon, Dom P�rignon, Veuve Clicquot, Krug, etc.); Watches & Jewelry (TAG Heuer; Ebel; Zenith); Fashion & Leather Goods (Louis Vuitton, Givenchy, Donna Karan, Christian Lacroix, Kenzo); Selective Retailing (DFS; Sephora; Le Bon March�; La Samaritaine); and Perfumes & Cosmetics (Parfums Christian Dior; Guerlain; Parfums Givenchy; Kenzo Parfums). Other LVMH interests include Art & Auction magazine and the Tajan art auction house. Yet Christian Dior Couture remains the company's flagship--and icon of the worldwide fashion industry--and the primary subject of this profile. John Galiano has served as the fashion house's artistic director since 1996 and is credited with revitalizing the company's image. Since 2001, Galiano has been seconded by Hedi Slimane, in charge of creating a new men's line for the house. In addition to its haute couture apparel, Christian Dior operates a network of 130 boutiques around the world.

Who Wears It

Gwen Stefani, Beyonce Knowles, Paris Hilton, Linda Evangelista, Nicole Kidman, Hilary Swank, Melania Knauss, Giselle Bundchen, Charlize Theron


1947 Miss Dior
1949 Diorama
1957 Diorissimo
1963 Diorling
1963 Eau Fraiche (W)
1966 Eau Sauvage
1972 diorella
1976 Dior Dior
1979 Dioressence
1980 Jules for men
1984 Eau Sauvage Extreme
1985 Poison
1988 Fahrenheit for men
1991 Dune (W)
1994 Dolce Vita
1994 Tendre Poison
1995 Eau Svelte (W)
1997 Dune for Men
1998 Eau de Dolce Vita
1999 Hypnotic Poison (W)
1999 J�Adore (W)
1999 Lily (W)
2000 Eau de Dior Coloressence (W)
2000 Eau de Dior Energizing (W)
2000 Eau de Dior Relaxing (W)
2000 Diorever
2000 Remember Me (W)
2001 Fahrenheit Summer (M)
2001 Higher (M)
2002 Forever and Ever (W)
2002 Dior Addict (W)
2002 Dune Sun (W)
2002 J�Adore Eau d�Ete (W)
2002 Fahrenheit Summer (M)
2002 I Love Dior (W)
2002 J'adore Eau de Toilette (W)
2003 Chris 1947 (W)
2003 L�Or J�Adore (W)
2003 Fahrenheit 0 Degree (M)
2003 J�Adore New Eau de Toilette (W)
2003 J�Adore So Dior (W)
2003 Higher Energy (M)
2003 Lily Dior (W)
2004 Dior Addict Eau Fraiche (W)
2004 Fahrenheit Fresh(M)
2004 Eau Noire (U)
2004 Cologne Blanche (M)
2004 Boise d�Argent (M)
2004 Pure Poison (M)
2004 Dior Me, Dior Me Not (W)
2004 Dior Addict "Dior Twist" (W)
2004 J`Adore Anniversaire en Or (W)
2004 J`Adore Summer Fragrance (W)
2004 L'or J'adore The Absolute Perfume (W)
2004 Sweet Sun (W)
2005 Miss Dior Cherie(W)
2005 Dior Homme (M)
2005 Dior Star (W)
2005 Dior Addict 2 (W)
2005 Eau de Dolce Vita by Dior (W)
2005 J'adore Adoration en or Limited Edition (W)
2006 Dior Addict 2 Logomania (W)
2006 Dior Addict 2 Summer Breeze (W)
2006 Forever and Ever Dior (W)
2006 Fahrenheit Summer 2006 (M)
2006 J`Adore Gold Supreme (Divinement Or) (W)
2006 Midnight Charm (W)
2006 Pure Poison Elixir (W)
2007 J�Adore L�Absolu (W)
2007 Dior Addict Shine (W)
2007 Dior Addict Summer Peonies (W)
2007 Dior Homme Intense (M)
2007 Dio Homme Cologne (M)
2007 Dior Passage No.4 (W)
2007 Dior Passage No.8 (W)
2007 Dior Passage No.9 (W)
2007 Eau Sauvage Fraicheur Cuir (M)
2007 Fahrenheit 32 (M)
2007 Fahrenheit Summer 2007 (M)
2007 J`adore Le Jasmin (W)
2007 Miss Dior Cherie 2007
2008 Cruise Collection - Escale a Portofino (W)
2008 Dior Addict 2 Summer Litchi (W)
2008 Dior Homme Sport (M)
2008 Elixir Hypnotic Poison (W)
2008 Elixir Midnight Poison (W)
2008 Elixir Pure Poison (W)
2008 Midnight Poison (W)
2008 Miss Dior Cherie 2008 (W)
2008 Miss Dior Cherie Blooming Bouquet (W)

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