Cacharel is a French brand of ready-to-wear clothing, perfume and accessories. It was created in 1962 by Jean Bousquet, who founded the company of the same name in 1964. Cacharel is named after the local name of the garganey (Anas querquedula) in the Camargue (cacharel, standard French sarcelle d’été). The company, now internationally known, carries the name of a bird from Camargue (a region of southern France).
Jean Bousquet was the son of a sewing machine seller; he was immersed in the world of clothes making since childhood. He trained to be a tailor at a technical college and worked two years as a designer before returning to Paris to found his own fashion house in Le Marais. The success of his first collection inspired him to create Cacharel.
A rarity nowadays, Cacharel remains a privately owned company while enjoying international success...
Since the beginning of Cacharel Jean Bousquet's aim was to create a strong communication identity for creative iconic products with high fashion value. This was achieved through an extremely coherent global advertising campaign which was unique in its field at the time of its creation.
Jean Bousquet was one of the first to develop this international brand image. The talent of photographer Sarah Moon was linked to Cacharel to form a powerful visual identity of the product.
Jean Bousquet and Cacharel thus brought forward the signature products of the brand : the shirt for women, the Liberty and crêpe fabrics quickly attained cult status worldwide, must haves in ready to wear in their time these best sellers are today being reinvented with equal success.
Cacharel became known for semi-casual, matching separates which captured the Zeitgeist by bringing relaxed styles into broader use. His culottes’ skirts and gabardine mini skirts with three pleats at each side were very popular, worn with short, tight, brightly coloured Shetland sweaters over delicately printed shirts and blouses with embroidered collars. This style of dressing was widely copies. His ready-to-wear designs are bolder more colourful patterns, many of which were inspired by the prints and weaves of Africa and the Far East. His aim was to represent a wild, free image which rejected the formality of clothing favoured by older generations.