Bruce Oldfield established his own company in 1975 with a bank loan and a grant from Dr. Barnardo's, the children's home where Oldfield grew up. The business began as a ready-to-wear operation that produced two seasonal collections a year. Concentrating on occasion clothing, the range was available at prestigious stores such as Harvey Nichols in London, and Bergdorf Goodman, Saks Fifth Avenue, and Bloomingdale's in New York.
The success of the business led to an increasing emphasis on the private customer, resulting in the decision to provide an exclusively couture service by 1983, producing unique and glamorous evening and wedding dresses.
In 1984 the first Bruce Oldfield shop opened at 27 Beauchamp Place, London, selling a total look, both to the ready-to-wear and the couture customer.
Today, couture, bridal and ready-to-wear, together with an accessories line, can be found at 27 Beauchamp Place, London SW3 INJ. He redesigned McDonald's Staff uniform for 2008.
Sumptuous fabrics like crushed velvets, taffeta, mink, printed sequins, crêpe, chiffon and lamé are used to design traditional sculpted shapes that are exquisitely manufactured. A ruched bodiced dress in velvet, with a huge fischou collar, is completed with a vast swathed taffeta bow on the hip. A velvet double-breasted coat dress is enhanced by an exaggerated mink collar. Particularly distinctive is Oldfield's use of color blocking; simple jersey dresses are slashed asymmetrically and blocked in various vivid color combinations. His tailoring is always curvaceous and womanly, with seams and darts significantly placed to flatter the feminine physique, in soft leathers and wool crêpes.
Sienna Miller, Barbara Streisand, Catherine Zeta-Jones, Diana Ross, Emmanuelle Seiger, Taylor Swift, Anjelica Huston, Faye Dunaway, Melanie Griffith, Charlotte Rampling, Jerry Hall, Joan Collins, Queen Noor of Jordan, Queen Rania of Jordan, Diana the Pricess of Wales