United Kingdom


founded by

Helena Boas & Donella Tarantelli

belongs to

Helena Boas & Donella Tarantelli


Bodas was conceived by Helena Boas and Donella Tarantelli in September 2000. Their concept was to create a new brand of high quality, everyday women's underwear in beautiful but practical fabrics. Bodas launched with the core Cotton Basics Range in June 2001, which introduced all the basic styles; a premium-quality cotton range of lingerie for women manufactured in Supima cotton from the US. The range has since evolved introducing new fabrics to the womens lingerie collection, and adding nightwear, swimwear and babywear to the core cotton collection.

Design is all important, and Bodas work with outside talent in fashion and architecture in collaborations and partnerships. Most recently, the late Jan Kaplicky, Future Systems architect, re-designed their Ledbury Road shop (2008). The focus on fashion and design has quickly won Bodas international recognition and partnerships with fashion-driven retailers that include Harvey Nichols in London, Barney's in New York and Le Bon Marche in Paris, as well as distribution across the USA, Canada, Hong Kong and Australia.

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